Loading Events

← Back to Events

Carlson School of Management

+ Google Map
321 19th Avenue South
Minneapolis, MN 55455 United States

October 2019

IGNITE 2019 – Marketing To Generations: Why Does It Matter?

October 3 @ 7:30 am - 4:00 pm
Carlson School of Management, 321 19th Avenue South
Minneapolis, MN 55455 United States
+ Google Map

There are currently five generations that have buying power. The various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate with them, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel does not necessarily work for all generations, but what does work? Join the Carlson School of Management and YA at…

Find out more »
+ Export Events