Creating a vibrant and inclusive Downtown Minneapolis

Chameleon Shops is an initiative that helps connect local small businesses with retail space in the heart of downtown Minneapolis.

Love the way you shop with Chameleon!

Our Chameleon program fosters an inclusive and vital downtown by supporting BIPOC/women-owned entrepreneurs. Chameleon provides a downtown retail platform where inclusive communities are fostered, diverse entrepreneurs can thrive, and small businesses are celebrated.  

  • Networking and training 
  • Pop-ups and events 
  • Retail Cohort and Shops:

     

    • We host an 8-week intensive cohort designed with NEON and Something Great for entrepreneurs to network with experts, understand their goals, and refine business plans. After 8 weeks of programming, participants can apply for additional business preparation along with the chance to open a brick-and-mortar location downtown. 

Read more here: Minneapolis Downtown Council entrepreneur program gets reboot after stores close 

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Shop Local & Support Small Business Owners

 From 2019-2024, Chameleon hosted 13 pop ups, 8 events, and launched 10 unique shops in downtown spaces including approximately 350 vendors and generating nearly $980K in sales. In response to the massive disruptions in retail post-Covid, Chameleon seeks to improve socioeconomic accessibility and equity from the bottom-up via support for entrepreneurs and the top-down via data collection and storytelling. 

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