Chameleon Shops is an initiative that helps connect local small businesses with retail space in the heart of downtown Minneapolis.
Our Chameleon program fosters an inclusive and vital downtown by supporting BIPOC/women-owned entrepreneurs. Chameleon provides a downtown retail platform where inclusive communities are fostered, diverse entrepreneurs can thrive, and small businesses are celebrated.
Read more here: Minneapolis Downtown Council entrepreneur program gets reboot after stores close
Since 2019, Chameleon has hosted 13 pop ups, 8 events, and launched 10 unique shops in downtown spaces including approximately 350 vendors and generating nearly $980K in sales. Chameleon seeks to improve socioeconomic accessibility and equity from the bottom-up via support for entrepreneurs and the top-down via data collection and storytelling.
Each year, we bring 1-2 vendors to Nicollet Mall to test sales as part of our Street Eats program. Through a strategic partnership with NEON, we are able to support a vibrant street food scene which offers a greater variety of food options and provides a steppingstone for food-based entrepreneurs.
Find out more about future and past vendors here.
Email Jessy Countney at jcountney@mplsdowntown.com to learn more.
mpls downtown council
81 south 9th street, suite 260
mpls, mn 55402
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