The 2025 Plan’s Downtown Experience Committee aims to create activities and programming that generate a consistently compelling downtown experience and a 24/7/365 environment.

Committee Chair: Tom Whitlock – Damon Farber Associates

Key 2025 Plan Goals:

CREATE A CONSISTENTLY COMPELLING DOWNTOWN EXPERIENCE

Deliver a consistently excellent pedestrian experience that inspires people to explore Downtown block after block, no matter the season or time of day – 24/7/365. Embrace density to build the kind of critical mass required to sustain a successful urban core. Leverage theater, music, art and sports attractions to aid in that pursuit.

Initiatives:

• Northbest: Ads of Minnesota – This new initiative launched in 2016 pays tribute to our local creative ads community by showing a reel of advertisements made by local agencies at The Commons.
• Made Here MN – This initiative, led by Hennepin Theatre Trust and presented by Andersen Windows is supported by the Downtown Experience Committee. Made Here MN brings vacant storefront windows to life and creates a walking tour of locally-made art throughout the downtown streets.