PVN, a leading building reuse consulting and strategy firm, announced today the launch of its new brand identity and name—New History.

New History, a mpls downtown council member, chose the new brand identity to reflect company growth, geographic market expansion, and the high caliber of strategic building reuse services for which the company has become known.

“The brand New History reflects our optimistic approach to building reuse,” Founding Principal Meghan Elliott said. “We leverage history to unlock new sources of economic and cultural value for our clients and communities.”

Established in 2011, New History is based in Minneapolis with a project geography throughout the Upper Mississippi River Corridor. It was created to increase the use and viability of historic buildings and sites.

As consultants for the built environment, the award-winning firm offers clients a dynamic and integrated team of project advisers and managers—including historians, licensed historical architects, and professionals with specialized experience in historic preservation, real estate development, preservation regulations, and the financial framework of building reuse and site reactivations.

The company has grown from a group of historic preservation scholars into a team of building reuse strategists that create actional solutions for challenging sites and buildings.

Projects have ranged from $200,000-masonry repairs to $200-million transformational building renovations. Current key projects include the reactivation of The Dayton’s Project as well as the revitalization of Peavey Plaza, both in downtown Minneapolis, as well as the Hollywood Theater in Northeast.

The new name builds on the company’s track record for ingenuity in the real estate development sector as well as its continued company growth. New History’s new logo, identity and name were developed in consultation with Minneapolis-based Fellow.