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IGNITE 2019 – Marketing To Generations: Why Does It Matter?

October 3, 2019 @ 7:30 am - 4:00 pm

There are currently five generations that have buying power. The various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate with them, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel does not necessarily work for all generations, but what does work?

Join the Carlson School of Management and YA at Ignite 2019 on October 3rd and hear from corporate speakers from Starbucks, Pepsi, Under Armour and EA, as well as recognized academic researchers from the University of Minnesota and the University of California San Diego as we spend the day looking at what companies and researchers have learned and are doing to tackle the ever evolving reality of “Marketing to the Generations”.

Date: October 3, 2019

Time: 7:30am – 4:00pm

Location: Carlson School of Management, University of MN (321 19th Ave S, MPLS MN 55455)

– Early (through Aug. 30) = $300
– Late (begins Aug. 31) = $400

– Faculty/Admins = $200

– Students = $100

Tickets: https://bit.ly/2YB33VC

Dress Code: Business Casual

Sponsored by: leading marketing firm YA and the University of Minnesota’s Carlson School of Management.

Featuring: 8 Speakers


Carlson School of Management
321 19th Avenue South
Minneapolis, MN 55455 United States
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