The mpls downtown council announced today the launch of Chameleon Shoppes, a Chameleon Consortium pop-up retail initiative based out of Intersections: The Downtown 2025 Plan. Chameleon Consortium’s work focuses on the experiential and economic vitality of downtown Minneapolis. Its purpose is to create vibrant downtown experiences by transforming empty retail spaces into equity opportunities for minority- and women-owned businesses.

Chameleon Shoppes provides unique, interesting and dynamic shopping experiences for downtown workers, residents and visitors, including food, snacks, sauces, candles, soaps, art, woodworking, jewelry, apparel, pet accessories, spices and more.

Chameleon Shoppes launched April 1 on the ground and skyway levels of Gaviidae Common (651 Nicollet) and runs Wednesdays, Thursdays and Fridays from 10 am-2 pm through April 26 with special hours and times on April 1-8:

  • April 1-5: 10 am-2 pm
  • April 6-7: 12 pm-4 pm
  • April 8: 10 am-2 pm
  • April 10-12: 10 am-2 pm
  • April 17-19: 10 am-2 pm
  • April 24-26: 10 am-2 pm

“The mpls downtown council is focused on and committed to enhancing our retail scene along Nicollet from 5th to 10th streets,” said Steve Cramer, president & ceo of the mpls downtown council. “With our growing residential population and dynamic downtown workforce, we are focused on not only enhancing retail in our city’s core but also offering pathways for local business to gain exposure and thrive.”

Chameleon Consortium relied on several organizations throughout this initiative: Neka Creative (anchor brand partner), Impact Hub MSP (administrative partner) and Shop Northside, a program of the West Broadway Business & Area Coalition, to help bring local, dynamic retail to the downtown core.

“Chameleon Shoppes is about incubating small business and offering a chance for local makers to gain new exposure,” said Dan Collison, director of downtown partnerships at the mpls downtown council. “Our mission is to revitalize downtown space with incredible offerings while helping these local businesses thrive.”

A collection of retailers taking part in April’s pop-up at Gaviidae Common include:

Adorn By Kella

Ancient Indian Spices

Angela Davis Art

Black Excellence

Body Love Products

Bowtie Billionaire


Charles Caldwell

Christstyle’s Closet

Coffee and Crumbs

Cuddle Mutt

Dancing Bear

Excelsior Candle

Femelle Spirit

Hagen and Oats

Hair Love

Healthy Helpful Insight


Hippy Feet

Homegrown Company


House of Talents

Junita’s Jar

Just Hair USA


Lady Staxx Acessories


Nature’s Syrup

Northern Thread


Reparation Apparel

Salty Tart

Sebesta Apothecary

Siena Soap Company

Tashonda (Makeup)

The Black Threadist

The Cat Lab



Tina Dionne Jewelry

Triple Crown MPLS

Twiggy Fresh

Up Your Image

Vintage Poole Boy

We Wanna Rock

West Indies Soul Food

Wonderous Crane

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